MMPP Unveils New Brand Identity

Written By Omar Marei

MMPP Logo

A Symbol of Innovation and Sustainable Leadership

MM Paper & Packaging (MMPP) is proud to announce the launch of our new corporate identity, marking a significant milestone in our journey as a leading integrated paper and packaging solutions provider in the MENA region. This strategic rebranding reflects our evolution from our founding in 1975 to our current position as a regional market leader in sustainable packaging solutions.

A Modern Vision Rooted in Heritage

The new MMPP logo represents a bold step forward while honouring our rich heritage. The design features a contemporary interpretation of our initials, with flowing lines that create a harmonious connection between the letters "mm" and "pp". The distinctive purple gradient colourway symbolizes our innovative spirit and leadership in the industry, while maintaining a sophisticated and professional appearance that speaks to our position as a trusted partner for global brands.

More Than Just a Logo

This rebranding initiative goes beyond aesthetic changes – it embodies our commitment to:

  • Innovation Leadership: The modern design language reflects our dedication to applying cutting-edge technologies and operational best practices across our facilities

  • Sustainability Focus: The fluid, continuous nature of the logo design represents our commitment to the circular economy and our 100% recycled wastepaper approach

  • Regional Leadership: The bold, confident presence of the new brand identity mirrors our position as a key player in the MENA region's packaging sector

  • Future-Ready Solutions: The contemporary styling signals our readiness to meet evolving market demands with innovative packaging solutions

Building on Strong Foundations

As we unveil our new identity, we remain true to the core values that have defined MMPP since 1975:

  • Excellence in product quality

  • Commitment to sustainability

  • Strong partnerships with customers and suppliers

  • Innovation in manufacturing and operations

  • Community engagement and environmental responsibility

Looking to the Future

Our rebranding coincides with significant investments in our manufacturing capabilities, including state-of-the-art facilities like the Interpac PM3 and the new printing facility at New FinePac, demonstrating our ongoing commitment to technological advancement and superior product quality.

The new MMPP brand identity unifies our visual presence while maintaining our reputation for excellence in both local and international markets.

A Symbol of Sustainable Progress

The refreshed brand identity reinforces our position as a pioneer in sustainable packaging solutions. It represents our dedication to environmental stewardship through our recycling initiatives, which process over 250,000 tonnes of material annually, making us Egypt's largest recycler of OCC wastepaper.

MMPP Group comprises four operating companies:

·         EgyPac

·         New FinePac

·         ELF

·         Interpac

Omar Marei